The gold standard in digital campaign management
With DoubleClick Campaign Manager (DCM), it’s now possible to control all of your digital marketing efforts in a single powerful, comprehensive interface. From media planning, trafficking and targeting, to optimization and reporting, our new management platform changes the way ad campaigns are run, so you can meet all of your digital marketing objectives—faster.
DCM’s platform boasts of a streamlined interface: a more intuitive UI and better product integrations—all designed to save you time and money and get the most out of your digital marketing efforts. A more integrated platform means you can do more in fewer steps, and update your campaigns in minutes, so you can focus on more important things.
Bringing DCM into your Digital Display marketing efforts will simplify your media planning, trafficking and reporting workflows in one integrated, intuitive and powerful interface. Many ad servers have the ability to deliver impressions, clicks and conversions, but DCM opens a host of reporting benefits and trafficking efficiencies. From advanced conversion and attribution modeling to inclusive viewability measuring tools, DCM will enhance all elements of your display campaigns and bring a host of new business intelligence to your organization.