Digital marketing is tricky business. Bridging the gap between your customers and all the data out there is key. Access to helpful data is at our fingertips through digital analytics tools, but without the ability to translate data, all you’ve got are piles of numbers.
There are two choices in tackling this challenge: take lots of educated guesses and spend lots of unnecessary time and money, or learn Google Analytics. Do yourself a favor and skip the guessing. Learn the tools that you’ll really need.
The University of Washington pulled together a group of advisers to craft a course that gives interested students a running start (and professional certification) in this precise skill set. I’m really excited to participate as a guest speaker during the fall quarter. The program is packed full of value for those curious about Google Analytics. You’ll learn about where data is generated, get insight into the data that’s most useful for your business objectives, and you’ll even hear war stories about common mistakes to avoid.
Don’t let the fast pace of digital marketing fool you into thinking you don’t have time to learn analytics. If you want to stay ahead of the curve and be a step ahead of your competition, learning Google Analytics is a must.
Go here for more information on the course. I’ll see you there.