Remember the good old days when you got Google certified and convinced the boss to pull the trigger on implementing GA? You were so convinced that within a few short months you’d whip the company site into shape, business would boom, and the CEO would be throwing a company wide parade in your honor. The data started rolling in, but things started to look fishy. The numbers on user transactions were completely off.
Fear not. Take a deep breath. We may get you that parade after all.
It’s Likely Bad Coding
Watch out for an Internet “Exploder”
Check Browser Types
Simply check for this by going to the Browsers report and looking at the E-Commerce Conversion Rate for browser types. If it’s zero or way below average for a particular browser then you almost certainly have a browser compatibility problem. With this kind of issue the number of missing transactions can fluctuate based on the demographic visiting your site.
Use Debugging Tools
I’ll add links to top debugging tools – use these to view the “thankyou” page. View the page source and verify your e-commerce code is there. View headers or tracking hits log from these tools to see if e-commerce tracking hits went through. If you don’t know what I’m talking about, I recommend reading my book or Brian Clifton’s book, or both.
Here are links to the debugging tools.
Look into each of these solutions, and the boss will be singing for he’s a jolly good fellow in no time. What debugging tools do you use for these kinds of problems? Share your thoughts in the comments.