California Consumer Privacy Act (CCPA) FAQ


January 23, 2020

The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020. Adswerve already offers Data Processing Terms pursuant to the General Data Protection Regulation (GDPR) in Europe. Now, in response to CCPA, Adswerve has supplemented those Data Processing Terms with Service Provider Terms effective January 1, 2020. To help you prepare for the CCPA, we have compiled a list of FAQs to provide you with information on Google’s updates of the Google Marketing Platform to comply with the CCPA as well as information on how Adswerve is approaching its own compliance. While this information is intended to be helpful, it should not be considered legal advice.


What is the California Consumer Privacy Act (CCPA)?

The California Consumer Privacy Act (CCPA) is a new data privacy law that gives Californians various rights over their personal information, including the right to know and access the information a business has collected about them, the right to know whether their information has been disclosed or sold and to opt-out of the sale of their information, and the right to delete their information. Read more.

When does the CCPA become effective? 

CCPA goes into effect on January 1, 2020. This means businesses must be ready to respond to requests from Californians exercising their rights by that date. Additionally, the California Attorney General of California will begin enforcing the CCPA on July 1, 2020. 

Is the law still up for debate? 

The comment period for the draft CCPA regulations is closed. The California Attorney General is currently reviewing comments and is expected to release the final CCPA regulations before July 1, 2020. Therefore, the content is subject to further changes in 2020. Read more.

Is my business affected by CCPA? 

CCPA may apply if you operate a for-profit business in California and one or more of the following is true of your business. Read more.

  1. Has gross annual revenues in excess of $25 million.
  2. Annually buys, receives, sells, or discloses the personal information of 50,000 or more consumers, households or devices.
  3. Derives 50 percent or more of annual revenues from selling consumers’ personal information.

Is CCPA different than GDPR? 

Yes. While both the CCPA and the European Union’s General Data Protection Regulation (GDPR) aim to protect privacy, there are significant differences between these laws. A business that complies with GDPR will need to assess whether it is subject to the CCPA and take additional steps to ensure compliance with the CCPA. Read more

What can my business do now to prepare?

  1. Work with your legal team to determine whether and how CCPA impacts your business and understand your CCPA compliance strategy.

  2. Review Google’s and Adswerve’s responses to the CCPA below and determine if such responses meet your compliance requirements.

  3. Ask other companies and partners you work with to determine if your relationships with them meet your CCPA compliance needs. 

What is Google doing in response to the CCPA? 

Google has updated its Privacy Compliance page to include information regarding the CCPA. Google has released many features and plans to release additional features designed to help Google Analytics customers safeguard their data. They have also provided information to help advertisers, publishers, and partners comply with the CCPA

What is Adswerve doing in response to the CCPA?

Adswerve is taking the following actions to prepare for the CCPA:

  • Training: We provided our employees with CCPA training and will continue to provide training where necessary to ensure our employees can handle requests from consumers as well as from our customers to help them implement their CCPA compliance strategies.
  • Contracts: We are updated our data processing terms with service provider terms. These updated terms will be effective on January 1, 2020.
  • Website & Privacy Policy: We are updating our websites and privacy policy to include all notices required by the CCPA.

What can Adswerve do to help my business comply with the CCPA?

You should first consult with your attorneys and privacy experts to assess how you should comply with the CCPA. Once you have come up with your CCPA compliance strategies with regard to your use of Google products and services, Adswerve can provide assistance to implement those strategies within the Google products that we support.