The amount of online marketing data that is — or is able to be — collected today can be overwhelming, to say the least. There are myriad questions to be answered,... read more →
Google Campaign Manager (CM) is an industry-leading ad server and reporting tool to help agencies and marketers manage thousands of digital ad campaigns across various publishers and websites. Deploying it... read more →
Interested in learning how to get started with the biggest change to Google Analytics, ever? Join Adswerve’s Head of Innovation and Analytics expert, Charles Farina for a webinar, “An Insider’s... read more →
BigQuery preprocessing features (announced in Beta on November 21, 2019) allow its users to transform the input data using a set of data processing functions used in data science such... read more →
The annual Google Partner Summit was held in San Francisco last week, with over 600 attendees from 60 different countries around the globe. The Summit is a time when Google... read more →
The holiday season is upon us, and according to eMarketer, it’s expected to be the first-ever to hit the trillion-dollar mark for retail sales. Are you prepared to glean actionable... read more →
Adswerve was recently honored to contribute to this Google seminar about Digital Maturity and share how we help our clients assess their existing capabilities. You can also access the seminar... read more →
If you've been following the news regarding Google Tag Manager (GTM) for apps, then you know that the legacy app containers are being phased out, and you're likely working on... read more →
On November 5th, 2019, Google added support for integer column partitioning in BigQuery tables. This is an upgrade from the existing partitioning functionality, which has been limited to date partitioning... read more →
We are pleased to launch the latest version of the Data Layer Inspector+. In addition to the new branding, we've added features and functions that can make an analyst’s life... read more →