ReportCentral
Planning and execution is nothing if you can't measure, evaluate and learn from your success. DoubleClick's ReportCentral is a flexible reporting tool that allows you and your clients to see a multitude of metrics and their impact on conversions.

Centralized Reporting

Whether you're running a campaign on one site or forty, ReportCentral collects all of your performance data, aggregates it and allows you to easily evaluate it. The days of receiving multiple reports in multiple formats from multiple partners are gone — and so is the work of manually merging all this raw data and deciphering the different counting methodologies used by different sites. Through AdSwerve, DoubleClick both serves your ads and tracks their performance, providing a standardized reporting methodology that allows you to make apples-to-apples comparisons across all of your site partners.

Advanced Reports

If you're seeking more information than just clicks and impressions, ReportCentral offers a suite of advanced reports to take your campaigns to the next level. You can see how long it takes each of your customers to go from first impression to conversion. You can see each instance your customers come into contact with your campaign. You can track any number of metrics to evaluate the details of your campaigns.

From an ad impression one day to click-through on a different ad another day to a conversion two weeks later, you can track your customers and potential customers through ReportCentral's deep set of powerful tools.

DFA Analytics

A new feature of DFA resulting from Google's acquisition of DoubleClick is DFA Analytics. With it, you can get even more timely and frequent updates on your campaigns performance. Just getting back from lunch and curious how your campaigns performed this morning? Curious as to which hours of the day your campaigns perform the best? Not a problem. DFA Analytics has the power to generate reports by hour and is built on the same easy to understand and intuitive platform as Google Analytics.

 

ReportCentral gives online advertisers unbelievable access to incredible campaign measurement and evaluation tools.